‘Enter Tradesman:’ Metallica’s nonprofit teams with Carhartt for construction trades recruitment

Dive Brief:

  • Workwear manufacturer Carhartt has teamed with All Within My Hands, a nonprofit started by the members and management of significant metal rock band Metallica, in an hard work to recruit a new era of employees into the trades.
  • Carhartt declared it will donate all online product sales on Labor Working day to AWMH’s Metallica Students, an initiative to assistance students understand capabilities and expert services as they enter trade educational institutions and packages.
  • The holiday getaway marketing campaign recreates a 1981 “Musicians Needed” ad, put in a Los Angeles newspaper by Metallica drummer Lars Ulrich, that in the end led to the development of the band. 

Dive Insight:

The two-and-a-fifty percent-minute movie shows the band members, somewhat reminiscent of Entire world War II-era recruitment endeavours, chatting about the relevance of the qualified trades. Throughout the advertisement, students and position seekers are directed to visit Carhartt’s site to understand

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