Paul and Cheryl Saunders are two 50-year-olds who had never utilized TikTok in advance of.
When they decided to submit about their renovation of an old components keep, it went viral.
The couple reported they imagine they’ve influenced men and women to attempt new issues and have pleasurable as they get older.
Paul and Cheryl Saunders had hardly ever applied TikTok until eventually they made a decision to make a write-up on February 7, 2022, about how they turned an old hardware retail store in Pennsylvania into a luxurious dwelling. It went viral with 13 million views.
The large-college sweethearts, equally aged 50, discussed in their TikTok online video how they transformed the 1906 building via Do it yourself renovation.
Paul and Cheryl bought the two-tale developing for $325,000 in the compact Pennsylvania town of Ligonier, which has a population of 6,000 folks, according to the United States Census Bureau. Right after putting up their initially TikTok movie, they now have a adhering to of 180,000 people, even with remaining originally unfamiliar with the app.
“Our daughter kept telling us we need to article about our renovation. We ended up by no means even on TikTok just before, so now that we posted we are shocked that so many persons are so encouraging and so awesome about our dwelling,” the few explained.
The pair said they’ve put in about $50,000 on renovations to transform the mostly vacant previous store into a home with a sizzling tub, rooftop deck, and modern furniture.
The couple fell in enjoy with the heritage of the constructing, but have provided it a modern-day touch
Paul and Cheryl have been wanting to move out of Elizabeth Township, Pennsylvania, following their two daughters graduated from faculty and moved out of their outdated house. They located the hardware store on the net, indicating it stood out to them mainly because “the history and the character of the setting up had been just so exclusive and charming.”
So significantly, they claimed they’ve place in above 2,000 hours of perform among them to rework the creating, only enlisting a little bit of additional support for the flooring from a non-public contractor. Paul made use of to own a building organization and used his encounter to educate Cheryl how to perform with paint and cement.
The few made a decision to keep specified historic factors of the setting up intact, like an elaborate tin ceiling and antique heart pine flooring. The initial money register station is also even now there, and the pair has made the decision to change it into a bar for their dwelling room.
Amongst the lots of adjustments the pair has built to the household, they stated their favourite elements are the rooftop deck which they’ve designed over the second flooring with a sizzling tub and out of doors home furnishings, as properly as the dwelling place, where by the walls are uncovered brick from the first setting up.
Paul and Cheryl assume they identified TikTok good results with their renovation because it evokes other folks to be artistic, irrespective of their age
The few reported they were being shocked to uncover out they experienced come to be overnight “TikTok stars” because of their renovation films.
They claimed the key demographic of folks who adhere to them are females ranging from their 20s to their 50s, and lots of are mom and dad, judging by the feedback Paul and Cheryl obtain.
“I think our content material is inspirational to men and women because they can see it is really possible to do pleasurable points following your kids improve up,” reported Cheryl. Paul added, “Ideally it allows them to see that they can do anything other than journey or enjoy golfing when they get more mature.”
As a filmmaker, Paul reported submitting on TikTok has authorized him to be innovative and experiment with new video clip formats, specially as TikTok films are vertical and cell-friendly.
The pair is also however renovating and plans to turn the downstairs section of the household into an Airbnb so their family members can remain over, in particular due to the fact one of their daughters is currently pregnant. Paul and Cheryl reported they plan to carry on putting up video clips about the dwelling transformation and turn into “TikTok grandparents.”
Read through the unique write-up on Insider