Colour in Brand Strategy: Colour Psychology and How it Influences Branding  - Persona Design

You’ve heard it time and time again: red means love or passion, yellow means happiness, black means misfortune, etc. But the biggest question remains. Is color psychology real?

Today, we’ll explore this intriguing topic and learn the many ways you can incorporate colors to improve your mood and well-being. 

The Effects of Color in the Psyche 

The ancient Egyptians were well-known not only for their power and civilization that provided many gifts to the world. They were also notorious for their timeless works of art. Featured in their private buildings, temples, and stately homes were images related to their religion and everyday life. 

However, the Ancient History Encyclopedia shared that the combination of hues could also be symbolism:

  • Black stood for resurrection or new life. 
  • White meant purity or cleanliness.
  • Blue was the color of the gods. 
  • Yellow implied perfection since they associated it with the color of the skin of the gods.

Fast-forward to centuries after, and the colors took a few more meanings. For instance, purple is the shade of royalty.

Meanwhile, a 2011 study by the University of Rochester revealed that seeing red could trigger the intensity and speed of the reaction. It could be because people connect red with danger, according to the researchers. 

It can also partly explain why stores use the red color for advertising sales and discounts. It is assumed that it would create the illusion of scarcity and urgency, compelling the consumers to buy as soon as they can. 

In an earlier study by the University of British Columbia, the authors cited how people associated blue with creativity while red boosted a person’s attention to detail.

With such a long history and studies available, does this mean color psychology is real? The answer is still uncertain. It demands more investigations, but one thing is clear: it does have some effect on a person’s psyche for many reasons. 

A big part of it connects to environmental programming or belief system. Marketing strategies, traditions, religions, and cultures all provide meaning to colors. Generations then embrace these ideas. 

Incorporate Colors in Your Life

Knowing that colors can affect your psychology, how can you maximize it to your advantage? Here are two ideas:

1. Match it to space use. Whether you’re using paint or wallpaper, enhance the use of space with the right color. For example, yellow is great for the kitchen since it’s a happy shade. Incorporate green in the home office since it is relaxing. Better yet, utilize textured wallpaper to enhance sensory perception. 

2. Improve your mood with colors. In an exciting study, the researchers learned that people would feel uncomfortable when the colors don’t match their mood. For example, they see white when they’re depressed. However, seeing an “opposite” color in the long-term can boost one’s mood. 

Take, for example, green, which could represent nature. Natural elements like the sun and plants could improve stress levels. Many experts believe it’s because humans are biophilic – that is, it is in our genes to seek an intimate connection with Mother Gaia. 

Indeed, colors can do more than add more aesthetics to any space. They can also influence your mood and mindset. 

Meta title: Color Psychology: What Do Experts Say?

Meta description: Over the years, you’ve heard about how colors can affect mood or even influence buying decisions. But then, is color psychology reliable? Read this article to get the answer.