This week, we interviewed Jay Reno from Feather.

Let us get to it!

Who are you and what do you do?

I’m the founder and CEO of Feather, a corporation that is redefining furnishings rental for the modern-day technology. In 2017, I released Feather as an obtainable, design-forward and high-quality substitute to the growing issue of fast home furnishings.

As someone who moved nine occasions in 10 yrs, I noticed the need to provide increased flexibility and versatility to a new technology of renters who are going often, switching employment and metropolitan areas, and not committing to extensive-time period living scenarios.

I’m an alum of Y Combinator’s accelerator plan. I have a Bachelor’s diploma in Business Administration from Elon College and a Master’s degree from Columbia University, in which I researched climate and environmental science.

What dilemma does your solution/support clear up?

There are 3 critical problems that Feather solves for both our residential and business clients:

The very first is having far too considerably baggage when it’s time for a change— no matter whether that is shifting cities or shifting offices. There are not a lot of household furniture alternatives that are practical for the way we reside and do the job right now. Feather aims to give larger flexibility to a new technology by using the head aches out of furnishing a house. On move-in working day, our white-glove provider will deal with all the supply, assembly and cleanup, which indicates the client does not have to lift a finger.

The second trouble is home furniture waste. With 19.6 billion lbs added yearly to landfills, furniture presently accounts for about 7% of all landfill waste. As there are few considerate, sustainable alternatives for flexible household furniture, most individuals and firms resort to “fast furniture” that’s cheap and disposable immediately after a calendar year or two. With our convenient options for rental, retail, and delivery with quality solutions built to final, Feather is ready to battle home furniture waste that will come with relocating.

Problem 3: Lack of flexibility and overall flexibility. Considering the fact that March 2020, 69% of businesses in the U.S. have forever shut some or all of their workplace spaces, and virtually every business has faced prolonged closures and decreased staff members in the place of work. This, coupled with the continued uncertainty of the pandemic, has led to a growing want for additional overall flexibility and independence in their in-person business spaces. Feather’s partnership with WeWork allows WeWork users to very easily layout their place of work areas with our rental furnishings, without the dedication and expense that will come with regular place of work setting up leasing and furnishing.

What are you most enthusiastic about right now?

I’d have to say I’m most excited about our latest partnership with WeWork.

With the arrival of remote and hybrid operate and the uncertainty of the pandemic, our perform culture’s concept of what an office seems to be like has adjusted a great deal in a short time period of time. Together with a growing need to have for versatile business spaces, businesses are now examining not only where their staff do the job, but how. Absent are the times of cubicles and regular assembly rooms – in the midst of transitioning to a hybrid period of functioning both equally from household and in an business, when individuals arrive alongside one another, they are seeking to do so in new, collaborative and engaging approaches.

To meet this want, Feather released an impressive partnership with WeWork to provide higher-high quality place of work furnishings with white-glove supply and assembly to WeWork users in 150+ zip codes all-around the place. Responding to the unique wants of just about every place of work tenant, WeWork users are now in a position to curate their spaces with every little thing from lounge home furnishings, to collaborative breakout rooms, to products that prioritize ergonomics and layout – all whilst leveraging Feather’s sustainable and round business model of rental, refurbishment and reuse.

What is next for you?

While Feather has served furnish place of work spaces on a rental foundation about the past handful of years, our partnership with WeWork is a larger move to this evolution in our business. Supplied COVID-19 and the emergence of the hybrid perform era nationwide, personnel and businesses are seeking flexible business options that foster collaboration and consolation. We’re fired up to collaborate with WeWork, other coworking areas, and important place of work brokerages and landlords to make versatile business office options readily available to a lot of a lot more pros in unique markets close to the country.

Last 12 months, we also released a new, 1-thirty day period time period length giving precisely for the home staging field. The go arrived following actual estate professionals ever more turned to Feather’s assortment of superior-stop household furniture to stage homes for possible customers, and demand for a shorter expression size elevated. We’re thrilled to continue to provide Feather solutions to a rising range of home stagers and real estate gurus using edge of the benefit and relieve of Feather for their staging requirements.

What’s a lead to you are passionate about and why?

I’m most passionate about sustainability and minimizing the impact of household furniture squander on the world. As noted formerly, furniture currently accounts for about 7% of all landfill waste, and 19.6 billion lbs is added annually to landfills.

At Feather, the main of our business is our rental model— which is constructed all-around our eyesight of preserving household furniture in houses and offices and out of landfills. This is primarily obvious in the layout of our furnishings, which is intended to last with resilient prime-excellent supplies, and a part section technique for desired repairs. We also choose thoroughly clean lines and a practical, minimalist style in our pieces to make them simple to include into a range of properties, workplaces and own kinds.

Since founding, we have held over 1M lbs . of home furnishings out of landfills. We’re proud of this accomplishment, but this is just the starting for us as we continue to operate towards accomplishing our mission: completely transform people’s romance with product products for a more healthy and happier earth.

Thanks to Jay for sharing his story. If you’d like to connect, obtain him on LinkedIn find him on LinkedIn listed here.

We’re consistently hunting for excellent true estate tech entrepreneurs to characteristic. If which is you, please browse this post — then drop us a line (Local community @ geekestate dot com).