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J K Cements New Marketing Marketing campaign

A salute to design workers all above India who had worked tirelessly even through the Covid-19 pandemic with grit and determination.

The movie tells the story of the journey of a design worker and his son, whose dreams and wants are formed by their environment. The concept of getting a powerful will and steely resolve vibrates all over the movie, and the bond between the father and the son is also demonstrated superbly.
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