Travel & Leisure Present Cards

Additionally, trade consultants have constantly recommended street journeys to assist consumers feel comfy in gentle of the ever-changing nature of the pandemic. The marketing campaign options the hit music, “Time for Me to Fly,” by Illinois native rock band, REO Speedwagon. In spots, vacationers change the nostalgic song’s lyrics from fly to drive, underscoring the joy shared by many that after over a year of the pandemic, it is now time to enterprise out and expertise every little thing Illinois has to offer. The campaign will run on television, radio, digital and print media, and highway billboards spanning 18 markets, and with ads additionally available in Spanish. “Time for Me to Drive” represents the primary section of the State’s strategy to revitalize tourism in Illinois specializing in summer season journeys and regional overnight stays.

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