The People Behind the Cleaning Videos You Can’t Stop Watching

Satisfy the Cleanfluencers

In March 2020, Brandon Pleshek’s family’s cleansing business, Pioneer Qualified Carpet Care, was forced to briefly close its doorways — the initially time in forty yrs — thanks to Wisconsin’s “Safer at Home” get. The carpet treatment and corporate cleansing business was at a standstill for almost three months, so by natural means, Brandon, who describes himself as a “third generation janitor and clean up freak,” turned to TikTok for entertainment — and a possible business opportunity.

He set up his possess profile, aptly named “CleanThatUp,” and started putting up more mature movies that experienced been utilized in the previous to encourage his family’s business. It didn’t take lengthy to do the job by way of his whole catalogue, so he started filming new TikToks on his Iphone — at times a time-lapse as he cleaned a rug riddled with pet stains, other instances a

Read More