Salt Lake City and Seattle are two of the hottest housing markets in the country right now. In Salt Lake City alone, builders cannot keep up with demand. People are moving to the Wasatch Front so quickly that the available housing stock is inadequate. That makes the local market a seller’s market by far.
Imagine you are selling a luxury home in Salt Lake City or Seattle. You might be tempted to forgo staging your home given that properties can sell in just a few hours. Still, there are very valid reasons to invest in at least minimal staging. Even in a seller’s market, staging your home can reap benefits above and beyond just your return on investment.
Tapping into Imagination
Agents at CityHome Collective, a Salt Lake City real estate and design firm, espouse the age-old philosophy that potential home buyers try to imagine themselves living in those homes they look at. That’s why you hear couples talk about where they can place their furniture, which bedroom would be ideal for the kids, and so forth.
Believe it or not, this is the very reason for staging a home prior to sale. Staging sets up a home in such a way that it is easy for buyers to let their imaginations run wild. A non-staged home may not be conducive to that sort of thing. And if buyers cannot imagine themselves living in the space that they are viewingthey are not likely to make an offer.
Maximizing Online Marketing
Another selling point for staging is the ability to maximize online marketing efforts. Let’s face it, your typical home buyer today starts by looking for properties online. It is all about pictures combined with a few numbers here and there. A home that does not look good to the camera is one that will not appeal to prospective buyers. Thus, staging is still necessary in a seller’s market.
Staging makes a house more photogenic when done properly. An expert stager can make even an average house look like something that leaped off the pages of your favorite home and lifestyle magazine.
It’s all about the visuals. If you don’t have pictures good enough to capture the attention of potential buyers as they scroll through a website, they won’t even look at your home. The few buyers that look, the fewer offers you are looking at.
Prompting Quicker Action
A seller’s market is typified by houses going very quickly and for good money. As such, making the best of a seller’s market means motivating quicker action among potential buyers and their real estate agents. The more quickly they move, the better it is for you.
Imagine being a buyer in a hot seller’s market. Imagine being told by your real estate agent that you are going to have to make an offer on any house you like within hours of seeing it. Why? Because what was put on the market today will probably be gone tomorrow. Things are the same whether you’re talking a single-family home or a condo.
That kind of pressure could make you a bit desperate – especially if you run across what you believe is an absolutely perfect home. That desperation is going to lead you to make a very generous offer, isn’t it? A staging expert knows that. He/she knows how to exploit it too.
You stage in a seller’s market in order to encourage imagination, maximize online marketing, and motivate quicker action. A properly staged house will move faster and garner a higher selling price. That’s what it’s all about, right?